The company has clear internal policies (environmental policy, IT & electronics, travel policy), action plans and sustainability commitments that are communicated to all employees and offices. The company monitors its CO2 footprint and optimizes internal operations, e.g. to reduce energy and water usage. The company change the digital marketing industry and create positive societal impact through selecting impactful clients (and excluding certain unsustainable and controversial industries) and supporting sustainable business ideas. The company cultivates a strong company culture characterized amongst other by strong values, transparency, employee well-being and a focus on good internal and external communications. The company has formulated marketing ethics according to which they run their operations and try to influence big partners that steer the market, e.g. Google.