The owners are fostering a culture of transparency, trust, and openness with employees and local community e.g. through being transparent with business numbers, and keeping close contact with local suppliers. Profits are reinvested into the company and employees (e.g., staff welfare activities) which show appreciation and increase the involvement of employees. The company supports the local community through various activities (e.g. prizes for local raffles, engagement in local associations) and sends residual material to a social organisation.