Case Study

Bonito Tianguis México City, Mexico

SME Name
Bonito Tianguis
SME Size
Micro (1-9)
Wholesale Trade
Enrique Cervantes
Developed by Dr. Jose Di Bella MSi. Cesar Jerónimo Esquinca Enríquez de la Fuente Cambio Natural


El Bonito Tianguis is a market for producers and local food products that began operations in 2011 with a process of curing products and producers. This curing process continues today in Tianguis’s modern practices. Tianguis organizes sales events with an average of 20 to 40 producers from different regions of the country per event (with an average event duration of 3 to 5 days). The events are thematic, and focus on direct sales by the producer. Since 2019, they have a fixed location where a selection of bulk products from the same producers are sold. Further, its founder has accomplished notable impact with his communication work, from representing commercial brands to being offered talks on sustainable trade.

Sustainability Story

The origin of Tianguis stems from its founder’s goal of strengthening sales opportunities for producers in the agro-productive areas that surround Mexico City, areas in which poverty and violence rates have been high in the last decade. As such, the primary goal was to offer more and better sales opportunities for agricultural products.

Bonito Tianguis Practices

Solidarity economy community with local producersFair and sustainable work agreementsPackaging waste reduction

Pathway Map

Pathway maps represent the sequence businesses followed to implement successful sustainability practices and identify emerging ones within firms. The pathways also reveal the diversity of actors that begin to form sustainability enabling ecosystems for businesses to adopt, deploy or test sustainability practices.
Packaging Waste Reduction
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Solidary Economy with Local Producers
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Enabling Factors for Practices

Internal to the organisationExternal to the organisation
Approach to local producers and their commitment. Invitation to be an ambassador for the social enterprise Ecosia, dedicated to the recovery of the Tarango forest northeast of Mexico City.
Community vision among local producers, who recognize the value of processes and products of other producers, and recommend them. Attracting consumers committed to the company's vision.

Arresting Factors for Practices

Internal elementsExternal elements
Mass culture of production and consumption with single-use packaging.
Mass culture of abusive work agreements.
Response policies to the COVID-19 pandemic that limited public and private events during different periods and forms.

Lesson for Disaster Risk Reduction


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