Cradle-to-cradle operations

Bellroy exists to slim your wallet. But just slim isn’t enough. They want their products to look elegant, be functional yet delightful to use, and offer a surplus in value. Bellroy wants to improve the way people carry their everyday essentials. When you have the right things on hand, it becomes easier to roam, adapt and experience everything the world has to offer. And, for most folk, the more experiences they have the more awareness they have of the world and Bellroy’s impact on it.

Bellroy wants to help discover and inspire better business practices – enabling a healthier relationship with their work, each other, the planet and those they share it with. Their better ways mantra is a lens for continually improving how they do what they do. Their environmental goals have been inspired by Cradle-to-Cradle principles. These seem to be the smartest and most realistic principles to follow.

Before Bellroy, a team of friends set up a blog called Carryology as a place for fellow carry enthusiasts to connect and share ideas. It started providing insights around what people carry, and wallets in particular – as slim tailoring became popular, bulky wallets couldn’t hide anymore. 

So a team of product designers – sat around a kitchen table in Bells Beach, Australia – set about crafting a slim wallet with fewer layers of leather and smarter card positioning. The release of this product in 2010 signalled the birth of the Bellroy brand, and our crusade to ‘slim your wallet’. They’ve come a fair way since then…

They recognised pretty early on that they could use business as a force for good. And as a certified B Corp, they constantly pursue better ways to source their leathers, reduce their impact on the environment and make sure their products are used and loved for as long as possible. They are (and always have been) about making a difference to the in-between; Getting you moving through all your worlds with lighter shoulders. 

Their range has moved well beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. And now, bags that can hold all of those things and let you transition through all the modes and moments in your life, seamlessly.

Pathway maps represent the sequence businesses followed to implement successful sustainability practices and identify emerging ones within firms. The pathways also reveal the diversity of actors that begin to form sustainability enabling ecosystems for businesses to adopt, deploy or test sustainability practices.